Eric portnoy dunkin donuts

They have more than 1000 food on their menu now. The drinks served at Dunkin Donuts include coffee, tea, iced tea, hot chocolate, coffee with cream, latte, fruit juices etc. Some of the al time favorites of customers of Dunkin Donuts are, egg and cheese, hash browns, maple sugar bacon sandwich. 64-65% comes from drinks and the rest comes from sale of other baked food items.

Out of the total sales only 8-9% of the sales revenue comes from Donuts. With time, they diversified their product portfolio in their marketing mix and started selling other baked confectionaries like, bagels, cookies, muffins etc. The product strategy and mix in Dunkin Donuts marketing strategy can be explained as follows:ĭunkin Donuts focused only on selling donuts of many varieties and its signature double brewed coffee.